more sports

Building a lifestyle through the MORE Sports APP

MORE Sports (MORE体育) is an app that was released into Apple and Android APP stores in Mainland China in February 2019. The APP delivers media content and build lifestyle brands focused on sports, fitness, wellness and Esports for the Chinese market. MORE Sports partners with some of basketball's most popular sports icons including Kevin Garnett, Steve Nash, James Harden, Donovan Mitchell and Damian Lillard. Chinese fans are provided with exclusive access to their lifestyles “off-the-court.”

services:

visual identity
packaging
photography
merchandise

year:

2017-2020

One-Sheets

One-sheets are an essential part of the user experience. They can appear on the app as carousel graphics, show posters and even ads.

App and Marketing graphics

Select carousel, banners and in-app ads.

built-in ecommerce

Adapting to the Chinese consumer habits, the APP incorporates built-in eCommerce store targeting a wide range of customers. Product offerings include autographed memorabilia, exclusive experiences, digital products, and fashion apparel.

4 Channels

The MORE Sports APP consists of 4 channels - each has its own unique look and content focusing on one NBA superstar. They are Rise Above (Donovan Mitchell), Play Forever (Kevin Garnett), H-Town (James Harden), and SN360 (Steve Nash).